By Michael Gunther

Working with driven business owners is truly inspiring because of their goal focus and unwavering commitment to build their businesses. Yet, I often see some of these passionate individuals hit a wall. These individuals start to feel they are not getting to their goals quick enough or sometimes, they are not making enough progress in implementing their plan. They can see the goal so clearly but it seems like a far off pipe dream rather than a reality as they get bogged down in the day-to-day of running their business.

I recently had a conversation with a client. The client had just added their largest client in the history of their business and during the onboarding of this client forced the leaders to take a diversion from implementing their own plan. The owner wondered if they will ever get to their long term goal as operationally they were stretched in servicing this new client. As we discussed the situation a couple of perspectives began to shift for this business owner.


I talked about the reality of the time frame of their original goal. With bringing on increasingly larger clients that required initially a more intense operational focus, they may need to rethink the timing of the original goal. Being off a few months because of growth isn’t as bad if they were off their time frame because of other challenges. They were moving forward and achieving new successes, but not at the exact timeframe the owner had originally wanted. I suggested the first “P” of goal achievement is patience. If you are making positive headway towards a goal and getting closer to each month while growing your business in the double digits – be patient and you will achieve the goal even if it is off a couple of months from your original projected date.

The reality was as the larger clients were coming onboard, the owner’s team was actually improving the onboarding process therefore allowing for even faster growth in the long run. The patience required being okay with “not moving quick enough” towards the goal but improving the process to benefit the organization in the long run.


The second “P” is persistence. I see teams switch directions if they are not getting results as quickly as they wanted, even when the strategy and plan are solid. By quickly switching directions, they lose sight that through persistence true goal achievement happens. Anthony Robbins often states the difference between mediocre and stellar performance is about an additional 10% effort. Most people give up too early because they have hit an uncomfortable challenge or are not getting results soon enough. Often they were so close to the finish line and if they would have stayed with it for another ‘10%’ they could have achieved stellar performance.

Bottom Line

Stay focused on your goals no matter how hard it may seem. You may not be able to see the finish line, but be patient and continue moving ahead with persistence – you may be closer than you think.

This is another article in a series on Michael’s entrepreneurial story and how being raised in a large family and his belief in creating a growth company with a work-to-live mentality has influenced his career. Michael Gunther is Founder and President of Collaboration LLC, a team of highly skilled business professionals who are dedicated to assisting proactive business owners to build profitable, sustainable businesses through results-oriented education and consulting services. 

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