The Value of Being an Outsider

The Value of Being an Outsider

By Michael Gunther I don’t know about you, but I recognize that I can be so focused on the day-to-day activities at my business while trying to push new strategies that I lose perspective on what may be preventing our team from moving forward. The 16th century adage...
20 Email Marketing Facts Every Business Owner Should Know

20 Email Marketing Facts Every Business Owner Should Know

By Nov Biz Ed Speaker and Guest Blogger, Ken Mahar from EmailBroadcast.com BIG PICTURE     On average, companies are attributing 21% of their total sales to the email marketing channel. adestra.com     Email is 40 times more effective at acquiring new customers than...
The Balance Between Strategy and Tactical Planning

The Balance Between Strategy and Tactical Planning

By Michael Gunther Our Collaboration team is currently redefining our five year strategy. It has been interesting for me to witness how different team members respond to the planning process. Myself − being a ‘big picture’ thinker – openly discuss visions of where I...
Challenging the Status Quo

Challenging the Status Quo

By Michael Gunther In life, nothing stays the same. If you attempt to not change yourself or your business, life will continue evolving and you will soon find yourself behind. You can see this play out in business every day. The employee whom was once a top performer,...

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