Integrated Marketing: More Than a Buzzword

Integrated Marketing: More Than a Buzzword

By Rachell Newburn Integrated marketing is a business term that’s been floating around for a while now, but what does it really mean? When you create an integrated marketing campaign, you are ensuring that your customers are seamlessly hearing the same messages...
Challenging the Status Quo

Challenging the Status Quo

By Michael Gunther In life, nothing stays the same. If you attempt to not change yourself or your business, life will continue evolving and you will soon find yourself behind. You can see this play out in business every day. The employee whom was once a top performer,...
The 7 P’s of Sustainable Entrepreneurship

The 7 P’s of Sustainable Entrepreneurship

By Michael Gunther Twenty years ago this month, I started my business in Atlanta, Georgia (I always have to put Georgia because my friends the Johnsons always get mixed up as to which Atlanta I am referring to) and have been plugging along evolving and changing over...
What’s the mystery to innovation?

What’s the mystery to innovation?

By Michael Gunther I had the fortunate opportunity to visit Apple’s headquarters this last month with a group of 40 business leaders through a trip planned by our local chamber of commerce. I must admit I have been late to the game in reference to being an Apple...
Educational Moment – Dale Carnegie Book Review

Educational Moment – Dale Carnegie Book Review

By the Collaboration Team Our team has recently taken on the challenge of reading “The 12 best business books of all time” as outlined by Dan Dzombak from The Motley Fool. We created a Relentless Learners Club which meets weekly to discuss that weeks’ reading and how...

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