Becoming a Collaborative Leader

Becoming a Collaborative Leader

By Michael Gunther For as long as I can remember, I have always been in leadership roles, starting with student council and extracurricular clubs to eventually running companies and non-profit groups. As I reflect on my leadership journey, I realize I have never...
The Business of Politics

The Business of Politics

By Michael Gunther As we enter another election year, it feels like elections occur back to back. I understand how the election cycle is now a major revenue generator for media outlets, campaign staff, commentators, etc.; yet it seems that the campaigning strategies...
Too Big To Care

Too Big To Care

By Michael Gunther Over the last month, several large organizations have been in the spotlight based on their work environments, namely Amazon and Volkswagen. Both of these companies have been criticized for their doctrinarian methods of management that are wreaking...
20 Email Marketing Facts Every Business Owner Should Know

20 Email Marketing Facts Every Business Owner Should Know

By Nov Biz Ed Speaker and Guest Blogger, Ken Mahar from EmailBroadcast.com BIG PICTURE     On average, companies are attributing 21% of their total sales to the email marketing channel. adestra.com     Email is 40 times more effective at acquiring new customers than...

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