By Michael Gunther

March roared in like a lion for us at Collaboration as we hosted our inaugural Business360°: Advanced Strategies for Leaders event. I presented our proprietary Scalable Growth Model™ to an eager crowd of business leaders, and I taught strategies on how established businesses can work to grow, scale, and develop a more profitable entity.

Workshop attendees had the advantage of participating in a variety of exercises through a workbook we curated — and I was immediately available to address the challenges they wrote down. However, one of these exercises was so important that I wanted to share it with a wider business community so everyone can learn from it and use it as a foundation for the advancement of their business.

Two-Year Vision Exercise

Typically, organizations develop a five-year vision — which gives leaders time to strategize, develop tactics, and accomplish their goals. However, sometimes a five-year vision is too overwhelming to consider, especially when leaders feel stuck or they find themselves in the “decline” phase of the business lifecycle. As we all may have experienced, feeling overwhelmed could lead to simply giving up. Conversely, we feel that developing a one-year vision is not enough time to accomplish the goals needed to boost your business.

As Dr. Stephen R. Covey says “Begin with the end in mind.” Think of your business as a whole just like you would a new product or service you want to provide; consider what outcome you want to achieve in two years.

Answer these two questions. Take about 30 minutes to really think about your answers and develop an outline of the challenges your business faces.

  1. Where would you like your business to be in two years?
  2. What is preventing your business from getting there?

Then, assess your results by identifying the outcome, communicating alignment with your team, and determining which key team members will lead the next steps. This is the point in the process where Collaboration jumps in to help the business assess how to achieve those “next steps”. These two questions are simply the start of your vision planning. Now that you have the answers, develop strategies and tactics to achieve your goals.

Bottom Line

If you feel stuck, we’re always here to help. Send us an email at [email protected] or call us and we’re happy to meet with you to discuss your two-year vision, as well as any other challenges.

Or, make time to attend our next Business360° workshop. Stay tuned for details!

Let’s Talk

Something’s not right with your business. You know it, your team feels it and maybe it’s trickling down to your clients too. Whatever issues you’re facing, let our friendly, smart, intuitive team give you the tools you need to elevate your business. Give us a call, send an email, or meet us out for coffee or a cocktail. Let’s collaborate to create a successful business!

{Central Coast Business Owners} Achieve your ideal exit strategy and succession plan at our upcoming Business360° workshop. Register today!
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