Weak Marketing Undermines Sales Success
Fri., April 10, 8:30 a.m. to 10 a.m. PT
Location: Collaboration’s Office,
3196 South Higuera, Suite D
San Luis Obispo, CA 93401
Who Should Attend: Business owners, marketing directors,
and sales directors seeking to improve sales through impactful marketing.
Weak marketing is putting something out there — on social media, advertisements, direct email, and more — and seeing what sticks. This may not be productive and generally does not enable successful sales efforts. Experts recommend approaching marketing as a valuable investment to ensure alignment of sales-related activities, ultimately increasing the close ratio.
The basis of any marketing and sales strategy is to understand the marketplace and a company’s role within it. In this Business360° event, attendees will understand how to turn marketplace data into an actionable, sustainable plan that strategically aligns both marketing and sales strategies.
This Business360° session explains why weak marketing is detrimental to the overall health of the sales team. Attendees will learn:
- How gathering marketplace data amps up strategic marketing plans
- Why aligning sales and marketing plans packs the biggest punch
- The importance of value propositions that differentiate you from your competitors
- The significance of establishing a robust marketing ecosystem
Who Should Attend: Business owners, marketing directors, and sales directors seeking to improve sales through impactful marketing.
Register for Business360°
Collaboration Business Consulting is a management consulting firm that drives companies to sustainable, profitable growth. By becoming trusted advisors, we help business leaders identify barriers to growth, assess leadership gaps, introduce management infrastructure requirements, and bring a new level of accountability into their companies.
About the Speaker:
Rick Berard is a senior consultant at Collaboration Business Consulting. Rick has an extensive background in building sustainable teams for businesses progressing through the rapid growth stage. Rick has the ability to coach and train managers to handle their growing teams by creating and implementing goals and ensuring the company is headed in the right strategic direction.
This is an invite-only program. Attendees will be surrounded by their peers in a roundtable-type format. This speaker series is for business owners and organization leaders who are seeking ways to augment their success by:
- Growing your business
- Strengthening your management team
- Driving results