Transform Sales as a Science
Who is Your Client? In today’s business climate, there are more hurdles and challenges to obtaining and keeping clients than ever. In an effort of self-preservation, more companies are cutting back. They are reducing costs where they didn’t think possible, they are...
Shifting Your Marketing Strategy for 2020
Some marketing strategies that worked six months ago are no longer even relevant in today’s pandemic world. To survive this far, businesses have had to rapidly adapt to new tactics. At the same time, it’s hard to reconcile with the fact that many marketing tactics,...
The 48-Hour Challenge
By Michael Gunther I’ll admit that the amount of information coming at me these days is overwhelming — from constant news alerts to webinars to guidelines from every organization I can think of. Then, trying to digest everything and not get too anxious about the...
What Will Be Our New Normal?
By Michael Gunther It is anyone’s guess what our new normal is going to be as the coronavirus pandemic unfolds. As business owners, who live with ambiguity on a regular basis as it is, we now live in a world of daily — if not hourly — changes to our normal way of...
Leadership in Times of Crisis
By Michael Gunther I don’t know about you, but being a business owner and team leader as the Coronavirus Pandemic continues to unfold has created a level of stress and ambiguity on how this situation may impact our families, our clients, our teams and our...
The Value of a Business Consultant
By Erin Hoffman Consultants at Collaboration have strong instincts — after all, that is what makes them ideal for this career. However, instincts are only one aspect of a great consultant’s toolbox. Our senior-level consultants have more than 75 years of combined...
Don’t Forget Yourself: Relentless Learning Leads to Business Success
By Rick Berard, Senior Consultant At Collaboration, we strive to live by our core values each and every day — both in the office and in our personal lives. One of these values, ‘relentless learners’, means we are motivated to foster and develop a thirst for learning...
‘Thank you’ just isn’t enough
By Michael Gunther It is hard to believe we are ending another year and beginning not only another year but another decade – how did 2020 get here so fast? As time continues to accelerate faster these days, I find that it is important to take time to reflect over the...
Celebrating our Clients and 16 Years on the Central Coast
By Michael Gunther I’m honored to share that Collaboration Business Consulting is celebrating its “SLO Sweet 16” this month. That’s 16 wonderful years in San Luis Obispo, out of the 24 total that Collaboration has been in business. It’s incredible to think about the...
Content is Essential to Marketing
By Kristin Mehiel The framework for a solid and effective marketing plan starts with content that is spread throughout the marketing channels. Think of your marketing plan like a tree: the roots are the content and the various branches represent the channels to share...
Creating Roles to Fit Your Organization’s Need
By Erin Hoffman In our latest Business360° speaking session, Create a Results-Oriented Management Team, attendees learned what it takes to learn to be a leader while simultaneously creating a collaborative management team. The whole purpose of this is to teach leaders...
The Central Coast Business Symposium: Recap of Local Leaders Revolutionizing Their Industries
By Marie Lopez and Maggie Torres We had the pleasure to attend the 11th Annual Central Coast Business Symposium on June 13, and walked away truly inspired after hearing leaders describe their efforts to transform their respective industries by creating strong...