Shifting Your Marketing Strategy for 2020
Some marketing strategies that worked six months ago are no longer even relevant in today’s pandemic world. To survive this far, businesses have had to rapidly adapt to new tactics. At the same time, it’s hard to reconcile with the fact that many marketing tactics,...
The 48-Hour Challenge
By Michael Gunther I’ll admit that the amount of information coming at me these days is overwhelming — from constant news alerts to webinars to guidelines from every organization I can think of. Then, trying to digest everything and not get too anxious about the...
What Will Be Our New Normal?
By Michael Gunther It is anyone’s guess what our new normal is going to be as the coronavirus pandemic unfolds. As business owners, who live with ambiguity on a regular basis as it is, we now live in a world of daily — if not hourly — changes to our normal way of...