Integrated Marketing: More Than a Buzzword

Integrated Marketing: More Than a Buzzword

By Rachell Newburn Integrated marketing is a business term that’s been floating around for a while now, but what does it really mean? When you create an integrated marketing campaign, you are ensuring that your customers are seamlessly hearing the same messages...
20 Email Marketing Facts Every Business Owner Should Know

20 Email Marketing Facts Every Business Owner Should Know

By Nov Biz Ed Speaker and Guest Blogger, Ken Mahar from EmailBroadcast.com BIG PICTURE     On average, companies are attributing 21% of their total sales to the email marketing channel. adestra.com     Email is 40 times more effective at acquiring new customers than...
Resolutions: are they really worth it?

Resolutions: are they really worth it?

By Michael Gunther As we enter another year, it is interesting to me, to hear all the talk about New Year resolutions. From conversations at parties to the media discussing goals for this coming year. They all ask, what are you going to do different or improve this...

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