Marketing | Collaboration

Shifting Your Marketing Strategy for 2020

by Collaboration Business Consulting | Jul 28, 2020 | Creating a Business that Thrives!, Marketing

Some marketing strategies that worked six months ago are no longer even relevant in today’s pandemic world. To survive this far, businesses have had to rapidly adapt to new tactics. At the same time, it’s hard to reconcile with the fact that many marketing tactics,...

Content is Essential to Marketing

by Collaboration Business Consulting | Jul 30, 2019 | Marketing, Planning

By Kristin Mehiel The framework for a solid and effective marketing plan starts with content that is spread throughout the marketing channels. Think of your marketing plan like a tree: the roots are the content and the various branches represent the channels to share...

Marketing Ecosystem: A Crash Course

by Collaboration Business Consulting | Sep 5, 2018 | Business Best Practices, Growing Your Business, Marketing, Overcoming Challenges in Business

By Kristin Mehiel Investing in an effective lead generation program is pivotal to organizations, both big and small. Establishing an official lead generation plan will astronomically boost sales and, ultimately, your bottom line. Simultaneously, your sales team will...

Facebook’s Latest Algorithm Change: What You Need to Know

by Collaboration Business Consulting | Mar 6, 2018 | Communication, Growing Your Business, Marketing, Networking for your Business, Overcoming Challenges in Business, Social Media

By Marie Lopez If you have a Facebook page promoting your business, listen up: Facebook has made some major algorithm changes this year that could affect who sees what on your page. Here’s a rundown of the changes and what you can do to ensure your messages are...

How Design Thinking Can Advance Business & Leadership

by Collaboration Business Consulting | Jun 5, 2017 | Entrepreneurship, Growing Your Business, Marketing, Networking for your Business

By Rachell Newburn I had the absolute pleasure to attend the AIGA Leadership Retreat in Dallas this past month, representing the Santa Barbara AIGA chapter. For those who aren’t familiar with AIGA, it’s a professional organization for design with over...

Efficiently Leveraging Your Marketing Efforts

by Collaboration Business Consulting | Feb 22, 2017 | Creating a Business that Thrives!, Marketing

By Rachell Newburn In a previous blog post, Integrated Marketing: More Than a Buzzword, I discussed the importance of implementing a strategic integrated marketing campaign. In basic terms, this means that you need to ensure your customers are hearing the same...