


Content is Essential to Marketing
By Kristin Mehiel The framework for a solid and effective marketing plan starts with content that is spread throughout the marketing channels. Think of your marketing plan like a tree: the roots are the content and the various branches represent the channels to share...
Marketing Ecosystem: A Crash Course
By Kristin Mehiel Investing in an effective lead generation program is pivotal to organizations, both big and small. Establishing an official lead generation plan will astronomically boost sales and, ultimately, your bottom line. Simultaneously, your sales team will...
Facebook’s Latest Algorithm Change: What You Need to Know
By Marie Lopez If you have a Facebook page promoting your business, listen up: Facebook has made some major algorithm changes this year that could affect who sees what on your page. Here’s a rundown of the changes and what you can do to ensure your messages are...
How Design Thinking Can Advance Business & Leadership
By Rachell Newburn I had the absolute pleasure to attend the AIGA Leadership Retreat in Dallas this past month, representing the Santa Barbara AIGA chapter. For those who aren’t familiar with AIGA, it’s a professional organization for design with over...