Content is Essential to Marketing
By Kristin Mehiel The framework for a solid and effective marketing plan starts with content that is spread throughout the marketing channels. Think of your marketing plan like a tree: the roots are the content and the various branches represent the channels to share...
Creating Roles to Fit Your Organization’s Need
By Erin Hoffman In our latest Business360° speaking session, Create a Results-Oriented Management Team, attendees learned what it takes to learn to be a leader while simultaneously creating a collaborative management team. The whole purpose of this is to teach leaders...
The Central Coast Business Symposium: Recap of Local Leaders Revolutionizing Their Industries
By Marie Lopez and Maggie Torres We had the pleasure to attend the 11th Annual Central Coast Business Symposium on June 13, and walked away truly inspired after hearing leaders describe their efforts to transform their respective industries by creating strong...
Uncover Layers of Trust in Your Team With the Collaborative Leader® Assessment
By Rick Berard Our May Business360° at our SLO headquarters, “Leadership vs. Management — Why a Growing Business Needs Both”, was a great success. I enjoyed speaking with a room full of collaborative learners who sought to understand the intricate balance between...
Celebrating Small Business Week: What’s Your ‘Why’?
By Michael Gunther National Small Business Week is May 5th to 11th this year. This week is a great reminder to us all to shop local and support small businesses. According to the U.S. Small Business Administration, there are 28.8 million small businesses in America...
Take Time to Work on Your Business
By Michael Gunther Two tiny words can completely change your work life. What do these phrases mean to you? Work on your business. Work in your business. At Collaboration, we have clear definitions. When a leader is working in their business, they are engrossed in the...
It’s Not a Goodbye, but a ‘See You Soon’
By Rachell Smith In my nearly five years as a proud Collaboration team member, I have grown just as much as this amazing company. But now, it's time to say farewell as I move on to achieve my own breakthrough performance at another SLO-based organization. I first...
Closing the Gender Gap: How to Face the Challenge of Being a Female Entrepreneur
By Erin Hoffman Forty percent of all businesses in the United States are owned by women. Women business leaders have come a long way over the decades, but research and anecdotal evidence supports the idea that there are still some ingrained traits that hold women...
How To Prep Your Team To Lead Without You
This article was originally published on Forbes. By Erin Hoffman “I’m taking a week off!” are words said by no small-business owner — ever. The amount of work and leadership involved in owning and running a small business means there is little time to completely...
Business360°: Breakthrough and Plan Your Two-Year Vision
By Michael Gunther March roared in like a lion for us at Collaboration as we hosted our inaugural Business360°: Advanced Strategies for Leaders event. I presented our proprietary Scalable Growth Model™ to an eager crowd of business leaders, and I taught strategies on...
Insights into the WBA LGBT Economic Summit & Conference
By Michael Gunther I am so excited to be speaking during a breakout session at the Western Business Alliance (WBA) LGBT Economic Summit & Conference taking place Mar. 14 to 16 in LA. As a member of the LGBT community and head of a team of allies, this is a great...
Maintain a Healthy Company Culture While Managing Change
By Jill Dagion Late last year, I attended the San Luis Obispo Chamber of Commerce’s Insight Studio Workshop “Managing Change”, facilitated by Aaron Himelson, a local management and business consultant. This workshop was of particular interest to me as I encourage our...