


Content is Essential to Marketing
By Kristin Mehiel The framework for a solid and effective marketing plan starts with content that is spread throughout the marketing channels. Think of your marketing plan like a tree: the roots are the content and the various branches represent the channels to share...
Creating Roles to Fit Your Organization’s Need
By Erin Hoffman In our latest Business360° speaking session, Create a Results-Oriented Management Team, attendees learned what it takes to learn to be a leader while simultaneously creating a collaborative management team. The whole purpose of this is to teach leaders...
The Central Coast Business Symposium: Recap of Local Leaders Revolutionizing Their Industries
By Marie Lopez and Maggie Torres We had the pleasure to attend the 11th Annual Central Coast Business Symposium on June 13, and walked away truly inspired after hearing leaders describe their efforts to transform their respective industries by creating strong...