By Nov Biz Ed Speaker and Guest Blogger, Ken Mahar from EmailBroadcast.com

BIG PICTURE

  1.     On average, companies are attributing 21% of their total sales to the email marketing channel. adestra.com
  2.     Email is 40 times more effective at acquiring new customers than Facebook and Twitter combined. idc.com
  3.     91% of consumers check their email daily. exacttarget.com
  4.     On average, 93.1 Billion emails are sent to consumers each day—45% of the total emails sent each day. radicati.com
  5.     72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. MarketingSherpa.com
  6.     Email popularity and usage is on the rise, with 2.6 billion email users in 2015. radicati.com
  7.     70 percent of brands are not personalizing emails sent to their subscribers experian.com yet personalized subject lines are 22.2% more likely to be opened. adestra.com
  8.     10% of companies employ Individuals who are dedicated to email marketing. The responsibility for email marketing falls to an individual as part of their wider marketing responsibilities for 40% of companies and 44% of agencies surveyed. adestra.com
  9.     Customer lifetime value of customers acquired through email is 12% higher than average. (Twitter is 23% lower than average.) Custora.com

MOBILE

  1.  72% of US online adults send or receive emails via smartphone at least weekly. Forrester.com
  2.  49% of total email opens happen on a mobile device, up 5% from 2014. experian.com
  3.  30% of consumers now read their email exclusively on mobile devices. yesmail.com
  4.  Only 21% of marketers have an advanced strategy for optimizing email for mobile. eConsultancy Email Marketing Industry Census 2015

STRATEGY/TACTICS

  1.  Nearly two-thirds (63%) of responding companies are spending at least two hours on design and content for a typical campaign. In comparison, only 35% of companies are spending at least two hours on strategy & planningadestra.com
  2.  Emails that feature social sharing icons generate 158% more click-throughs. getresponse.com
  3.  Automated emails have 24% higher open rates and 47% higher click-through rates than standard emails. getresponse.com
  4.  Automated emails for ecommerce sites can yield 16 times the increases in conversion and revenue. emailmonday.com
  5.  Each year, typical email lists experience attrition as high as 25% due to bounces, unsubscribes, and inactive users. It’s essential to counter attrition with a strong lead-generation programand a compelling content marketing strategy. fulcrumtech.net
  6.  Nearly one in four brands utilize pop-up windows for email acquisition on their websites. experian.com
  7.  Symbols in subject lines can provide up to a 15 percent lift in open ratesexperian.com

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